Web Design And SEO For Contractors And Realtors.
Going online to look for homes and to find realtors is an increasing phenomenon among many people today. According to recent surveys a majority of home buyers view the websites relating to real estate’s like the most important source of information. About 40% of home buyers also look when hunting for a house. Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. Real estate professionals should also take advantage of the traffic.
There are several steps that business people in real estate can do to optimize their real estate websites. One of them is to have target local keywords. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. The developed local keywords should repeatedly appear on the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. There are those properties that are a priority even though a real estate agent has a hundred listings at a time. Traffic can be attracted by writing bogs about those particular properties. The address of the property in which customers will be interested in should be the target of the blog. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. This is due to the fact that they are key engagements on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. In addition to the videos, it is vital to capture the property testimonials. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The design of the website to work on mobile devices is the fourth aspect. According to statistics, home buyers are increasingly searching for real estate on their mobile devices. Home shoppers are increasingly using their mobile devices since according to research studies, more than 80% of home shoppers use the mobile gadgets. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.
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